Marketing Kits

Concept for a marketing project: sales kit with buttons, prints, and brochures featuring different themes and visual styles.

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Brochures in the third, paleoart-themed kit, when laid out, made up each part of the project's main logo. When opened up, the brochures reveal an educational pamphlet featuring each artist's artwork and information about their career as a paleoartist, in addition to a section of linked sources the reader may pursue to learn more. 

 

The kit also contains a replica of a fossilized dinosaur skull in the lower compartment, created using clay and paint as well as rocks and dried vegetation incased in resin, to mimic the appearance of how the fossil would appear in life. The kit itself was modified to have a stone-like texture and coloring, to further carry the paleontology feel to it. 

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A promotional postcard was also created for the project, for the purpose of a wide-scale mailing to promote the would-be gallery showing the artists' works.

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Included in this image set are the work-in-progress moodboards put together to help keep the final body of work cohesive.

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The targeted markets for this project are natural history museums and art galleries.